Personal Safety

Making Headlines: Impactful News on Personal Safety Alarms and Their Growth

Personal Safety Alarms Growth

The world has been witnessing a rising trend in personal safety concerns, and the market for self-defense products has experienced massive growth over the years. One such product that has gained immense popularity is the personal safety alarm, which offers an additional layer of defense for individuals seeking a heightened sense of security. In this comprehensive article, we will shed light on the growing market of personal safety alarms, the ways these devices are making headlines, and how Empowered by Ashley, a renowned UK-based personal safety brand, contributes to this emerging trend.

Table of Contents

  1. Overview of Personal Safety Alarms
  2. Usage and Benefits of Personal Safety Alarms
  3. Spike in Market Demand for Personal Safety Alarms
  4. Leading Brands and Innovations in The Industry
  5. Empowered by Ashley’s Role in the Personal Safety Alarm Market
  6. Frequently Asked Questions (FAQs)

Overview of Personal Safety Alarms

Personal safety alarms are small, portable devices designed to emit a loud, piercing sound when activated. These alarms work as an effective deterrent to potential attackers and, at the same time, serve as a call for help, drawing attention to the user in distress.

Initially, safety alarms were marketed primarily to women, but over the years, their utility has extended to a broader range of users. Today, personal safety alarms cater to all age groups and genders, proving invaluable for children, elderly individuals, people with disabilities, and those working late at night in high-risk areas.

Usage and Benefits of Personal Safety Alarms

Personal safety alarms offer a range of benefits that generally fall under two main categories: deterrence and awareness.


  • Startling potential attackers: The loud noise emitted by personal safety alarms can scare off potential attackers, as it highlights the risk of being caught or identified.
  • Disrupting the attacker's thought process: An individual with malicious intent will generally seek an easy target. The sudden activation of an alarm may throw them off-balance, prompting them to second-guess their actions.


  • Alerting passersby and nearby individuals: An activated alarm can draw attention to the situation, potentially bringing help to the person in distress.
  • Enhancing personal confidence: Simply knowing that they have a personal safety alarm at hand can make people feel more confident, secure, and protected in potentially risky situations.

Spike in Market Demand for Personal Safety Alarms

With the rising trend of personal safety concerns, the global market for personal safety alarms has witnessed consistent growth. According to market research, the global personal alarms sector is expected to register a compound annual growth rate (CAGR) of 7.34% from 2021 to 2026.

Several factors havecontributed to this exponential growth, including:

  • Increasing crime rates: A rise in crime rates across the globe has heightened the demand for personal safety alarms.
  • Advancements in technology: Technological advancements have allowed for the development of more powerful, convenient, and affordable personal safety alarms.
  • Social awareness campaigns: Initiatives advocating for personal safety and self-defense have driven an increased interest in personal safety alarms.
  • Expansion in target users: As the range of potential users continues to broaden, the demand for personal safety alarms extends beyond the traditional niche market of women to encompass a more inclusive range of customers.

Leading Brands and Innovations in The Industry

The personal safety alarm market comprises numerous brands, each with its unique offerings and innovations that cater to diverse user needs. Some of the key players in the global market for personal safety alarms include:

  1. SABRE
  2. iMaxAlarm
  3. Vigilant
  4. Podarcis

The industry's growth has fueled a series of innovations designed to make personal safety alarms more user-friendly, versatile, and effective. These include advancements such as:

  • Compact designs: Many personal safety alarms now feature a compact design that can easily attach to keychains, belts, or handbags.
  • Integration with smartphones: Some sophisticated models can connect to a user's smartphone to enhance functionalities and provide GPS tracking.
  • Enhanced durability: Alarms built to withstand harsh conditions, shocks, and accidental drops offer a more rugged option for users.
  • Customizable alarm tones: Personalizing the sound emitted by safety alarms, users can choose from multiple tones to best serve their needs.

Empowered by Ashley’s Role in the Personal Safety Alarm Market

Empowered by Ashley, a leading UK personal safety brand, has made quite a name for itself in the personal safety alarm market. The company's best-selling product, a Personal Safety Alarm, is designed to deter attackers and provide a sense of security to users.

Their alarm distinguishes itself from competitors through the following features:

  • Loud alarm sound: Boasting a powerful alarm volume, it effectively attracts attention during emergencies.
  • Compact and easy to carry: Its portable design ensures users can have the alarm at their disposal without hassle.
  • Simple activation mechanism: With a user-friendly activation mechanism, the alarm is quick and efficient to use in stressful situations.
  • Attractive design: Aesthetically appealing, the alarm adds a touch of style without compromising functionality.

Frequently Asked Questions (FAQs)

  1. How does a personal safety alarm work?

    A personal safety alarm emits a loud, piercing sound when activated, helping to scare off potential attackers anddraw attention to the user in distress. Activation methods may vary, but commonly involve either pressing a button or pulling a pin.

  2. Will a personal safety alarm be effective in deterring an attacker?

    While personal safety alarms cannot guarantee safety, they're designed to startle and dissuade potential attackers. The loud noise can disrupt the assailant's thought process, and the attention it draws may increase the odds of assistance from nearby individuals.

  3. Who can benefit from using a personal safety alarm?

    A personal safety alarm can be beneficial to anyone seeking an extra layer of protection, regardless of age or gender. They are particularly useful for vulnerable groups, such as women, elderly individuals, children, people with disabilities, and those working in high-risk areas late at night.

  4. How should I choose a personal safety alarm?

    Consider factors such as alarm volume, activation method, size, and look for a reliable brand. It's essential to choose an alarm that is easily accessible in an emergency, produces a loud sound, and, if necessary, meets any aesthetic preferences.

  5. Why should I choose Empowered by Ashley's Personal Safety Alarm?

    Empowered by Ashley’s Personal Safety Alarm offers a powerful alarm volume, compact and easy-to-carry design, simple activation, and an attractive appearance, making it an ideal choice for those seeking a reliable and effective personal safety alarm.

In conclusion, personal safety alarms have proven to be a significant component in the market for self-defense products. With increasing crime rates and awareness campaigns about personal safety, the demand for such devices continues to rise. Brands like Empowered by Ashley are at the forefront, developing innovative personal safety alarms that empower individuals to feel safe, reassured, and secure in today's unpredictable world. Explore their website to learn more about their best-selling personal safety alarm and take a step further towards enhanced security.

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