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Buy 3, Pay for 2
Or 5 for 3. One alarm for every bag. Send them back safe.
★★★★★ Rated 4.7 from 1,900+ verified reviews · Carried by 130,000+ women
Why choose the Ashley Alarm?
As loud as a jet engine
A 130db siren and a bright LED strobe that doubles as a torch for dark walks home. It keeps going for over an hour on one charge.
Clip her anywhere
Bag, coat, belt, keys, running kit, dog lead. A solid metal, silver-plated keychain, USB rechargeable, so there is never a dead battery when it matters.
7 colours. Looks great in every one
This isn't a safety alarm that ends up at the bottom of a drawer. Available in 7 colours and designed to be carried whatever the occasion.
Who is Ashley for?
Four reasons people buy her. Pick yours.
For you
Walks, runs, the late train home
Clip her to your keys, bag or running belt and forget she is there, until you need her.
Shop Ashley Alarm 2
For your daughter
School, uni, first job in the city
One for her handbag, one for her gym bag. Students get 15% off, and 3 for 2 covers the whole house.
Student discount
As a gift
Mum, sister, best friend
One in five Ashleys is a gift. Mix any colours in a 3 or 5 pack and pay for 2 or 3.
Build a 3 for 2
For your team
Staff, students, patients, members
Trusted by the NHS, the Home Office and Pfizer. 25+ alarms, up to 40% off, your logo on request.
Bulk orders
How Ashley works
Pull the pin
One firm tug on the keychain and Ashley goes off instantly. No buttons to find, no unlocking a phone.
Everyone looks
The 130db siren turns every head in the street, and the strobe flashes straight into their eyes. Startled, blinded and suddenly watched, an attacker wants the opposite, so they quickly leave.
Push the pin back in
Silence it in a second, top up over USB and she is ready to go again. Reusable, not single-use.
Our Best Selling Alarms
★★★★★ 4.7 / 5
1,900+ women have had their say
Lauren N.
"I ordered the 5-pack: one to clip to my hand bag, one for my running bottle, one for my sister that walks her dog late at night, another for my mum, and one for a dear friend. Delighted to see these launch. The quality is great!"
Janet H.
"It is way more than I expected. It instantly made me feel as if I ever see myself in any undesired situation I would stand a chance"
Trisha W.
"My daughter has one on her handbag and her gym bag so she doesn’t have to keep thinking about changing it over. We’ve tested the alarms, and the sound is incredible for such a small device and definitely brings some reassurance to my daughter."
Hannah H.
"Love it, great size for having in a pocket or on keys but big enough that it would be easy to grab when needed. Tested the sound and it nearly deafened me so safe to say it works 🤣"
Why she exists
These numbers must change
More than half of women in Ireland have experienced sexual violence in their lifetime.*
That is not a statistic to us. It is half of our daughters, sisters, friends and colleagues, and it is why Ashley was made.
An alarm cannot fix that on its own. But being impossible to ignore is one of the best ways to stop an attack before it starts, and a 130db siren with a strobe in the face is the fastest way to become impossible to ignore. No fighting, no training, nothing to unlock. Anyone can pull a pin.
So we made her loud, bright and easy to carry, and we give 5% of profits to charities protecting women and children.
- 130,000+ women carry Ashley
- 5% of profits given since 2021
- 5,000+ alarms donated
*Central Statistics Office, Sexual Violence Survey 2022.
FAQ
Some of our most common questions. However we have many more on our FAQs page.
What is a Personal Safety Alarm?
A personal safety alarm, also know as a rape alarm or personal safety device, is an electronic device that emits a loud noise and flashing strobe when activated.
They are used predominantly by women to use when they feel they are in an unsafe scenario - the alarm helps bring attention to the situation and wards off potential attackers.
Ashley is one of the loudest personal safety alarms in the UK and is carried by 130,000+ women.
Who uses Personal Safety Alarms?
Anyone can use a personal safety device.
However, it's commonly used by women especially those who dog walk, run, go out at night, travel or walk to school / university.
It's especially popular to use in the UK as it's one of the only legal personal defence systems you can use - e.g. pepper spray is illegal in the UK.
How do you use a Personal Safety Alarm?
The Ashley personal safety alarm is very easy to use: pull the ring and it will emit a 130db siren and 200-lumen strobe.
Put the ring back in to stop the alarm.
You can read more and watch how to use our personal safety alarm here
Why buy the Ashley Personal Safety Alarm?
Ashley is the most popular safety alarm in the UK for women and widely regarded as the best personal safety alarm available in the UK.
It has a 130db siren and a 200-lumen flashing strobe, giving you an incredibly loud and noticeable device.
The keychain attachment is very strong but also fashionable, giving you comfort to attach it to your handbag, belt, coat or otherwise.
Do you ship overseas?
Yes, worldwide. Delivery is free from two alarms in every country we ship to: UK orders over £40, USA over $55, Australia over A$90, Ireland and the eurozone over €45, and the rest of the world over £50. Under that, a small flat rate is shown at checkout. Orders outside the UK may be charged import VAT on delivery.
How long will delivery take?
In-stock colours are dispatched within 1 business day. UK orders are tracked and arrive in 4 to 8 days; international orders take 6 to 14 days. Live estimates are shown at checkout and in your confirmation email.
Any other questions?
You can contact us through our contact page! We will be happy to assist you.
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