From Safety Alarms to Lick Mats: Empowered by Ashley's Journey into Canine Products

Canine Products Empowered

Hey there, fellow pet lovers! Are you ready to dive into the exciting world of canine products? Well, get ready to be empowered by Ashley's journey into the realm of furry companions and the amazing products that enhance their lives. From safety alarms to lick mats, Ashley has explored it all, and she's here to share her expertise with you.

In today's article, we'll explore the ever-growing pet industry and the latest trends in canine products. We'll discuss the current landscape of pet ownership and the sales performance of the industry. Plus, we'll take a look at the projected growth in the pet product market, including the pet supplement industry, pet food market, and pet grooming products market.

But that's not all! We'll also delve into the exciting trends in the pet industry, such as the increasing interest in green, plant-based supplements, the growing adoption of pet tech, and the surge in popularity of probiotics for dogs. And let's not forget about the digital innovation and e-commerce growth that has revolutionized how we shop for our furry friends.

Finally, we'll explore the changing trends in canine products, from investing in our dog's nutrition to the demand for high-quality, organic, and natural pet food. So, are you ready to embark on this adventure with Ashley? Let's get started and discover the world of empowered pet products!

But before we dive in, let's take a quick look at the current pet landscape and how it's driving the growth of the pet industry.

The Current Pet Landscape

The pet industry is thriving, with more and more people choosing to welcome a furry friend into their homes. Let's take a closer look at the current landscape of pet ownership and the booming pet industry sales performance.

U.S. Pet Ownership Rates

  • Did you know that 66% of U.S. households own a pet? That's a staggering 86.9 million households![1]
  • From adorable puppies to independent cats, pets have become an integral part of our families, providing boundless love and companionship.

Pet Industry Sales Performance

  • The sales of the U.S. pet industry have been skyrocketing. In 2020, the industry saw an impressive increase of 9.8% in sales, and it continued to thrive in 2021 with a remarkable growth of 13.7%![2]
  • These impressive figures indicate the significant demand for pet products and services in the market.

Additional Information:

The pet industry is projected to exceed a staggering $155 billion by 2025 in the U.S.[3]

"As pet ownership rates continue to rise, the pet industry is experiencing unprecedented growth in sales, highlighting the importance of pets in our lives." - Empowered by Ashley

But what is driving this growth? Let's explore the reasons behind the flourishing pet industry.

For more information on canine products, check out LivelyMat LP!

Additional Information:

  1. ^[Source: American Pet Products Association (APPA)]
  2. ^[Source: American Pet Products Association (APPA)]
  3. ^[Source: Grand View Research]

Growth Projections in Pet Product Market

The pet product market is experiencing significant growth and is expected to continue expanding in the coming years. Let's take a closer look at the growth projections in three key areas of the pet product market:

1. Pet Supplement Industry

The pet supplement industry is on the rise and is expected to reach $1 billion by 2027. Currently, it makes up 36% of all pet product spending. Pet owners are recognizing the importance of supplements in improving the overall health and well-being of their furry friends. As more pet owners prioritize their pets' health, the demand for pet supplements is expected to keep growing.

2. Pet Food Market

The pet food market is another segment that is projected to experience substantial growth. It is predicted to grow by $35.75 billion from 2023 to 2027, with a compound annual growth rate (CAGR) of 5.71%. Pet owners are becoming more conscious of the nutritional value and quality of the food they feed their pets. They are seeking out high-quality, nutritious, and specialized pet food options. This growing demand is driving the expansion of the pet food market.

3. Pet Grooming Products Market

The pet grooming products market is also expected to see significant growth. It is projected to reach $5.32 billion by 2029, with a CAGR of 5.2% during the forecast period. Pet owners are increasingly investing in grooming their pets to keep them clean, healthy, and looking their best. The demand for grooming products, including shampoos, brushes, clippers, and grooming wipes, is growing as pet owners seek to maintain their pets' hygiene and appearance.

These growth projections in the pet product market reflect the increasing awareness and importance that pet owners are placing on their pets' well-being. As more people consider their pets as part of their family, they are willing to invest in high-quality products that enhance their pets' lives.

With these growth projections in mind, pet businesses have a tremendous opportunity to cater to the evolving needs and demands of pet owners. By offering innovative and high-quality pet products in these growth areas, businesses can tap into the growing market and establish themselves as leaders in the industry.

"The pet industry is an ever-evolving market, and staying up-to-date with the latest trends and growth projections can help pet businesses thrive and succeed in meeting the needs of pet owners."

Trends in the Pet Industry

The pet industry is constantly evolving, with new trends and innovations emerging each year. As a pet owner, it's important to stay informed about these trends to provide the best care and products for your furry friends. In this section, we'll explore some of the latest trends in the pet industry that are shaping the way we care for our pets.

Increasing Interest in Green, Plant-Based Supplements, Foods, and Treats

  • Pet owners are becoming more conscious about the ingredients in their pet's food and treats, leading to a rise in green and plant-based options.
  • Green supplements like spirulina and chlorella are gaining popularity for their nutrient-rich properties.
  • Plant-based diets, such as vegan and vegetarian options, are being explored as a healthier and more sustainable choice.

Growing Adoption of Pet Tech

  • Pet owners are embracing technology to enhance the well-being and safety of their pets.
  • Smart collars with GPS tracking and activity monitors are being used to keep tabs on pets' whereabouts and health.
  • Automated feeders and treat dispensers allow for convenient and controlled feeding schedules.

Sustainability, E-commerce, and Personalization Trends

  • Sustainability is a growing concern in the pet industry, with eco-friendly products and packaging gaining traction.
  • E-commerce continues to rise, making it easier for pet owners to find and purchase a wide range of products online.
  • Personalization is becoming increasingly important, with pet owners seeking customized products and services for their pets.

Surge in Popularity of Probiotics For Dogs

  • Probiotics, once mainly associated with human health, are now gaining popularity in the pet industry.
  • Probiotics for dogs are believed to support digestive health, reduce allergies, and strengthen the immune system.
  • With a 31% increase in popularity of probiotics for dogs in the past year, it's clear that pet owners are recognizing the benefits of these supplements.

These trends highlight the evolving needs and preferences of pet owners. Whether it's choosing plant-based foods, embracing pet tech, or seeking personalized products, pet owners are going the extra mile to ensure the well-being of their furry companions. By staying informed about these trends, you can make informed choices and provide the best care for your beloved pets.

"Pet owners are increasingly interested in green, plant-based supplements, food, and treats." -
"31% increase in popularity of probiotics for dogs in the past year." -

Digital Innovation and E-commerce Growth in the Pet Industry

In today's digital world, it's no surprise that the pet industry is experiencing significant growth in digital innovation and e-commerce. As our lives become increasingly connected, so too do the products and services we rely on for our pets. Let's take a closer look at the exciting trends and developments in this aspect of the pet industry.

Online Shopping for Pet Products:

  • The pet industry has seen a substantial increase in online shopping for pet products.
  • With the convenience and accessibility of online platforms, pet owners can easily browse and purchase a wide range of products from the comfort of their homes.
  • Online shopping offers a diverse selection of pet products, including food, toys, grooming supplies, and even pet tech devices.

Pet Tech for Anxiety Solutions:

  • One notable trend in the pet industry is the growing interest in pet tech for anxiety solutions.
  • Many pet owners are turning to technology to help alleviate stress and anxiety in their pets.
  • Innovative products such as calming music devices, anxiety wraps, and interactive toys are designed to promote relaxation and well-being in pets.
  • These products often utilize advanced technology, such as smart sensors and artificial intelligence, to create a calming environment for our furry friends.

Digital Innovation and Mergers & Acquisitions:

  • The pet industry has seen strong merger and acquisition activity, driven by ongoing digital innovation.
  • Tech startups and established industry players are joining forces to create innovative digital solutions for pet owners.
  • This collaboration has led to the development of smart pet devices, such as automatic feeders, pet trackers, and even virtual veterinary consultations.
  • These digital innovations not only enhance the lives of pets but also provide pet owners with peace of mind and convenience.

The Rise of Pet Subscriptions:

  • Another exciting development in the pet industry is the rise of pet subscriptions.
  • Pet owners can now sign up for monthly or quarterly subscriptions that deliver a curated selection of pet products, including food, toys, and treats, directly to their doorstep.
  • Pet subscriptions offer convenience and variety, allowing pet owners to discover new products and brands while ensuring their furry companions always have the essentials they need.

Benefits of Digital Innovation and E-commerce in the Pet Industry:

  • Digital innovation and e-commerce have brought numerous benefits to both pet owners and the pet industry as a whole.
  • Convenience: Online shopping allows pet owners to easily access a wide range of products and have them delivered right to their door, saving time and effort.
  • Product Selection: E-commerce platforms offer an extensive selection of pet products, including specialty and hard-to-find items.
  • Price Comparison: Online platforms enable pet owners to compare prices and find the best deals, ensuring they get the most value for their money.
  • Accessibility: Digital innovation has made pet products and services more accessible to pet owners, regardless of their location.

As the pet industry continues to embrace digital innovation and e-commerce, we can expect to see even more exciting developments in the future. From smart pet devices to personalized subscription services, technology is reshaping the way we care for and connect with our beloved pets. So, whether you're looking for the latest pet tech gadget or simply wanting to replenish your pet's food supply, the online world is your oyster!

From Necessity to Luxury: Changing Trends in Canine Products

Over the years, the pet industry has witnessed significant growth and evolution. What used to be a market dominated by basic necessities such as pet food and safety alarms has now transformed into a diverse and innovative sector. One particular area that has seen remarkable changes is the market for canine products. From investing in a dog's nutrition to the surge in demand for pet accessories, the trends in canine products have shifted from necessity to luxury. Let's take a closer look at these changing trends and how they are shaping the pet industry.

Investing in Dog's Nutrition

Fuelling this shift in the canine products market is the increasing focus on the health and well-being of our furry companions. Pet owners are now investing more in their dog's nutrition, seeking healthier and sustainable options that prioritize quality ingredients and specific dietary needs. There has been a rise in the demand for organic and natural pet food, as well as specialized diets catering to dogs with allergies, sensitivities, or specific health conditions. This trend aligns with the broader movement towards healthier eating habits and conscious consumption in our own lives, as pet owners strive to provide the best possible nutrition for their canine friends.

Surge in Demand for Pet Accessories

Another significant trend in the canine products market is the fast-growing demand for pet accessories. Pet owners today are spoiling their furry friends with an array of trendy and functional items, ranging from stylish collars and leashes to personalized ID tags. This surge in demand for pet accessories is driven by consumers who view their pets as integral members of their families and want to provide them with the very best. As a result, pet accessory brands have burgeoned with innovative designs, durable materials, and a focus on both style and functionality.

Private Label Pet Products

Private label pet products have also made a substantial impact on the canine products market. More pet owners are opting for these products, which are typically offered by retailers under their own brand. Private label pet products offer a cost-effective alternative to premium branded options without compromising on quality. From pet shampoos and grooming supplies to treats and toys, these private label offerings provide pet owners with a wide range of choices that are both affordable and reliable.

Demand for High-Quality, Organic, and Natural Pet Food

The industry has witnessed a significant shift towards high-quality, organic, and natural pet food. This demand is fueled by the pet humanization trend, where pets are treated as family members and given the same consideration for their dietary needs as their human counterparts. Pet owners are increasingly seeking pet food that is free of artificial ingredients, preservatives, and fillers, opting instead for meals that are made from real, whole ingredients. This shift in consumer preferences has led to the rise of premium pet food brands that focus on providing nutritious and wholesome options for our furry friends.

In conclusion, the trends in the canine products market have evolved from basic necessities to luxury items. Pet owners are investing more in their dog's nutrition, opting for healthier and sustainable options. The surge in demand for pet accessories highlights the growing importance of pampering our pets with stylish and functional accessories. Private label pet products have gained popularity, offering affordable alternatives without compromising on quality. Lastly, the demand for high-quality, organic, and natural pet food showcases the pet humanization trend and the willingness of pet owners to prioritize their dog's dietary needs. As the pet industry continues to grow and adapt, these trends in canine products are likely to shape the market for years to come, catering to the evolving preferences of pet owners who want nothing but the best for their beloved furry companions.


In conclusion, the pet industry is experiencing significant growth and evolving trends. From increasing pet ownership rates to the rising demand for innovative pet products, there are numerous opportunities for businesses to flourish. As the market continues to expand, it is crucial for companies to stay ahead of the curve and adapt to these changing trends.

Empowered by Ashley, a brand that emphasizes personal safety and pet well-being, is well-positioned to tap into the thriving pet industry. With their range of products, including personal safety alarms and solutions for dog anxiety, Empowered by Ashley caters to the needs of pet owners who prioritize the safety and happiness of their furry companions.

By offering high-quality and innovative solutions, Empowered by Ashley aims to empower individuals and provide peace of mind to pet owners. Their commitment to quality, customer service, and their diverse offerings make them a brand that truly makes a meaningful difference in the lives of their predominantly female customers.

If you're interested in exploring Empowered by Ashley's range of products, visit their website here and discover how you can enhance your personal safety and improve the well-being of your pet.

Remember, in this ever-evolving pet landscape, staying informed about the latest trends and consumer preferences is key to success. By staying ahead of the curve and offering innovative solutions, businesses can thrive in the dynamic and growing pet industry.

Frequently Asked Questions

  1. Who is Ashley and why is she empowered by her journey into canine products?

    Ashley is a passionate dog lover who has embarked on a journey into the world of canine products. She is empowered by this journey because it allows her to combine her love for dogs with her entrepreneurial spirit, creating innovative and high-quality products that enhance the lives of both dogs and their owners.

  2. What kind of canine products does Ashley specialize in?

    Ashley specializes in a wide range of canine products, including safety alarms for dogs, interactive toys, training tools, stylish accessories, and innovative feeding solutions like lick mats. She is committed to providing products that meet the specific needs and preferences of dog owners.

  3. Why are safety alarms important for dogs?

    Safety alarms are important for dogs as they help in tracking and locating a dog in case they wander off or get lost. These alarms usually come with GPS tracking systems, allowing owners to monitor their pet's location in real-time and ensuring their safety and quick retrieval if needed.

  4. How do lick mats benefit dogs?

    Lick mats are designed to provide mental stimulation and entertainment for dogs. They are typically made of food-grade silicone and have textured surfaces. By spreading tasty treats or food on the mat, dogs engage in slow feeding, which promotes better digestion, relieves anxiety, and keeps them occupied for longer periods.

  5. Where can I purchase Ashley's canine products?

    Ashley's canine products are available for purchase on her website ( and other online platforms. You can browse through her diverse range of products, read customer reviews, and make a purchase conveniently from the comfort of your own home.

Reading next

LivelyMat Dog Benefits
Stay-at-Home Moms Security